WordPress offers template for easy website designing. No
coding knowledge or professional help is required to set up a website for your
business or cause. Simply get started by using several customization options
according to your requirements and preferences.
Once you have set up your website, you must apply search
engine optimisation techniques in order to makes your site visible to the
online community. In other words, SEO helps in giving your website a high ranking with search engines. It is then
displayed high up in the search results which increases the chances of someone
paying a visit. More visitors would mean more traffic to your website which is
your ultimate goal.
Here are some tips to help you perform search engine optimisation
for your wordPress website.
Using Keywords
One way how search engines find your site is through relevant
keywords. Therefore, performing keyword research is a good way of finding out
what people are looking for. You can use popular keywords in your content in
order to allow search engines to find you. However, proper keyword density must
be used which ranges from two percent to five percent of the total number of
words in a certain article on your website. Exceeding this limit tarnishes the
quality of your content. It is a poor SEO strategy and may make search engines
black list your website for this.
Updating Content
Keep your content updated by posting regularly on your
WordPress blog. This keeps your visitors interested as they would always find
new, useful information there. Ultimately, traffic to your website will
increase. Popular websites have a higher ranking. Therefore, this is another great way of
earning a high ranking with search engines.
Using Short Post Slugs
A post slug is the last few words of the title of your post
which are used in the WordPress URL for that specific post. Using simple post
slugs is recommended instead of going for long titles. Short and simple slugs
will attract more people as they will understand at a single glance what your
post is about.
Reducing Backlinks
If you must use backlinks, keep their number low. Search
engines like Google do not appreciate lots of backlinks in one post. This
diminishes the quality of your content and is, therefore, considered to be a
poor SEO technique.
It is always recommended to plan your SEO strategy. This
involves proper research which leads to more effective search engine optimisation.
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